Marketing Strategies Business through Strategic Marketing

Question: Discuss about theMarketing Strategiesfor Business through Strategic Marketing. Answer: Developing Business through Strategic Marketing Organic produce is expensive in the UK, and there is a very stiff competition among producers due to its high returns. John is in a market where he can only succeed if he develops a good strategy in his marketing plan. The first thing I would advise him to do is to conduct a survey which will help him to identify the practices which the competitors engage in, the demographics which has been ignored, the geographical areas which can form a reliable market, consumer habits, and the distribution channels which will facilitate sales from his firm. Being aware of what the law demands, he should seek approval from the soil association to avoid future conflicts with clients which will cause the business to drag in development. (Doole Lowe, 2013). Most of the UK citizens access the internet; it is very easy to get their attention through the social media. Investing in adverts on social media will help him to develop his business since many people will know of the existence of and may be his potential customers. John should understand his internal and external environment well. He should know what amount of produce he is capable of manufacturing to be able to determine the size of the population he can serve. Identifying the gaps existing in the market is a key tool in forming a good marketing strategy. Key elements in the strategic planning process of Beckett Organics The Hexagon of Strategy (Beckett Organics) The elements demonstrated above are the key to success of Beckett Organics. For any business to succeed, addressing time, place, product, consumers, competitors and the reason for your product is important. They will help John to know how to deal with the situation in the market. It will assist in identifying and building trust with potential consumers. (Marci, 2016). Setting the organization mission and objectives provides the team with direction to follow. This ensures that the business remains on the right track towards attaining its goals. This makes the strategic planning of great importance to the organization. (Canada Business Network, 2014). References Doole, I., Lowe, R. (2013).Marketing strategy: Analysis, development, and Implementation. London: Cengage Learning. Hiebing, R. G., Cooper, S. W., Wehrenberg, S. (2014). The successful marketing plan: How to Create dynamic, results-oriented marketing. New York: McGraw-Hill. Canada Business Network. (2014).Developing A Marketing Plan. Canada Business. Retrieved on 9 October 2016 from: canadabusiness.ca/eng/page/2690/ Marci, M. (2016). How to Create an Effective Marketing Plan. Business News Daily. Retrieved on 9 October 2016 from: www.businessdaily.com/4-creating-effective-business-marketing-plan.html